– Guest post by Kenzie Kober

Have you ever had an idea that seemed absolutely crazy? Well from what I’ve discovered is if it seems impossible, it’s probably the very thing you need to pursue. For me, that was starting a healthy waffle business. The dream goes far beyond just waffles. My biggest passion is to gather people and for years, that’s what I was doing. Gathering people, enjoying waffles, and sparking conversations to inspire people to find their passion and purpose.

One day I had this thought, what if I turned this into a business and started going to farmer’s markets and pop-ups so I could gather even more people? And that’s where Harvest Waffles began.

Being a 22-year-old entrepreneur, I’ll be the first to admit I don’t have all the answers. But here are 3 things I’ve learned on my journey so far:

1. Get ahead before you begin

Before the brand was built, before I sold my first waffle, before I did events or even shared my dream to the world, I first went through a process of narrowing down my vision. It’s too late when the business is launched to decide what your core values will be. Some of the questions I would ask myself are:

– What kind of business owner do I want to be?

– What do I want people to experience?

– What kind of atmosphere do I want to create for people?

When I nailed down my vision, then I started to take steps of creating a brand that best represented my vision. The colors, the logo, the social media and marketing, it all pushed me to my very limit, but looking back, it really paid off doing this before launching the business. 


2. You will never feel ready

You will always question yourself. You will always wonder all of the “what if’s,” but here’s the thing, regardless of your resources, knowledge, or capacity, you will still never feel ready. It’s all a mindset. If you really believe in something, you can do it and you can succeed. It’s about passion over experience. I had 0 experience in business, but I did have a passion and a passion will bring you places knowledge never could.

3. The risk is worth it

I’m only two months in and have sold 1,000+ waffles, done multiple pop-ups in our city, joined the Farmer’s Market, and am making steps to ship waffles. The risk is worth it. So what are you waiting on? Go for your dream and don’t be afraid to fail. Because it’s worth it.

Check out more from Kenzie!


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